Likee and
Tkiyet Um Ali Launches #ShareaMealThisEid Campaign to Promote the Spirit of Giving
Dubai-UAE: 18thApril 2023 – Likee, one of the
region’s most popular short video platforms, is proud to announce its second partnership
with Tkiyet Um Ali (TUA) for the upcoming Eid 2023 celebrations. Tkiyet Um Ali
(TUA), an NGO based in the Jordanwith a mission
to eradicate hunger in Jordan, raise awareness of food scarcity, and provide
nutritious food to families living in extreme poverty, will be collaborating
with Likee, to launch the "Share a Meal This Eid" campaign. In line
with the campaign, Likee will also be initiating a new event page on April 21st,
2023.
For the
campaign, Likee users and creators will be encouraged to post videos and share
their blessings during the occasion. For every user who participates in the campaign,
Likee will donate a certain amount of money to Tkiyet Um Ali on their behalf. Tkiyet
Um Ali will then use the money to provide daily hot meals to families in need.
To participate in the campaign, users need to post a video of themselves
sharing a meal or a message of kindness with their friends and family and use
one of the campaign hashtags: #ShareaMealThisEid or
#HappyEid. Once they have completed the task, users can return to the event
page and pick up an Eid package from Likee along with an electronic donation
certificate from Likee x TUA.
In
addition, Likee will be introducing a fun and engaging filter to amplify the
essence of giving back to the community. The filter will enable users to add
exciting visual effects to their videos, enhancing the overall experience and
spreading joy and happiness during the holy occasion. With the interactive
feature, users will be able to explore their creative side, produce unique
videos and participate more actively in the campaign and raise awareness about
the cause.
"As a platform that empowers people to create
and share meaningful content, Likee is thrilled to partner with Tkiyet Um Ali
for the second year in a row to support families in need during Eid 2023.”
Commented a spokesperson from Likee. "We believe that our platform has the
power to inspire positive change in the world, and through this partnership, we
hope to encourage our users to use their creativity to spread kindness and
generosity. By donating to Tkiyet Um Ali on behalf of our users, we aim to make
a tangible impact on the lives of those in need, and we look forward to
continuing to improve charity initiatives and give back to our communities
through the power of social media.”
Eid is an
auspicious occasion that invokes feelings of love, harmony, and kindness, not
only among our near and dear ones but across the world. The partnership between
Likee and Tkiyet Um Ali aims to spread positivity and promote the spirit of
giving during Eid. Likee is committed to using its platform to help those in
need, and the partnership with Tkiyet Um Ali is another step towards spreading
positivity, supporting a noble cause, and driving meaningful change in society.
Commenting
on the partnership, Samer Balkar, Director General of Tkiyet Um Ali, said, "We
are happy for the continued partnership with Likee and their ongoing support
for our cause. Tkiyet Um Ali aims to provide sustainable food
aid support to the most vulnerable and underprivileged people in the Jordan,
and we are sure that the collaboration with Likee will help us to achieve our
goals more effectively.”
Likee and
Tkiyet Um Ali, are determined to make a difference in the world through their
partnership by promoting the spirit of giving and spreading positivity. They
encourage Likee users and creators to participate in the ‘Share A Meal This
Eid’ initiative this year. The act of charity is highly valued across the Arab
world, and this collaboration makes it possible to participate in different
forms of charity simultaneously. Whether it is through bringing smiles to loved
ones or providing essential aid, let us come together and make a difference in
the lives of those who need it most.
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About Likee
Likee is a vibrant interest-oriented
community connecting millions of users based in North America, Europe, Middle
East, and Southeast Asia via short-form video creation. It provides an
inspiring platform for everyone to find and connect with like-minded people
ranging from lip-syncing to sports enthusiasts. On Likee, creators can seamlessly navigate and identify the right
audience, share their stories as well as establish meaningful connections with
their followers with ease.
About Tkiyet Um Ali
